10 Books to improve your School Brand

Future Ready Education

10 Books to improve your School Brand

October 22, 2018 School Branding 1

Majority of stand alone schools or the small chain of schools still consider the branding, marketing, advertising, promotion, public relation and all other such terms in a negative connotation.

The amazingly positive world that has a great potential to help these organisation to enhance their capability to keep doing the good work manifold, is being ill-treated as an adversary.

When I realised that the misconception lead to a misunderstanding and Branding is wrongly being considered at times as Advertising, Marketing, Promotion or something else, I decided to focus and advocate these terms in the academia.

In this era of information overload, it is very difficult for schools to develop a dedicated community around their brand.

Here at EdMonks, we strongly recommend reading a few worthy books that may help the school leaders to help grow their brand.

1. Purple Cow: Transform Your Business by Being Remarkable

In today’s business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.

By Seth Godin

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3. Positioning: The Battle for Your Mind, 20th Anniversary Edition

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry,

By Al Ries & Jack Trout

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3. Hooked: How to Build Habit-Forming Products

The market is full of products that have similar qualities. However, very few of these products grow successful over the years.
What makes these products successful? This book tries to analyze this question and looks to find the answer using definitive research and a wide range of methodologies.
Click here to buy https://amzn.to/2zSpR5E

By Nir Eyal

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4. All Marketers Tell Stories: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.

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5. Hit Makers: How to Succeed in an Age of Distraction

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren’t the early adopters, but rather their friends, followers, and imitators — the audience of your audience.

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6. The 22 Immutable Laws Of Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes

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7. Contagious: How to Build Word of Mouth in the Digital Age

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour.

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8. The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point is an international bestseller and the debut book of Malcolm Gladwell. Gladwell was first published by Little Brown in 2000. The book tries to explain and describe the secretive sociological changes that affect our everyday lives. The book also talks about the psychological and sociological behaviour of humans.

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9. Don’t Make Me Think! A Common Sense Approach to Web Usability

People won’t use your web site if they can’t find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it’s a bottom-line issue.

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10. Guerrilla Marketing: Cutting-Edge Strategies for the 21st Century

First published in 1983, Jay Levinson’s ‘Guerrilla Marketing’ has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share.

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We will  keep updating this post every now and then to keep giving you updated list of the right books.

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